Pharmaceutical marketing
As well as bespoke strategy, pharmaceutical marketing needs to adhere to stringent guidelines and regulations. Each of our omnichannel pharma marketing strategies are powered by data and developed to meet strict guidelines and ethical standards set by regulatory bodies like the ABPI , ASA , GMC and BMA .
Navigating healthcare marketing restrictions for large scale, multinational patient education
View case studyData-led campaigns that make an impact
Being able to adapt to the ever-evolving world of healthcare is crucial.
Engaging with healthcare professionals and patients in the digital world requires an array of strategic tactics, flexibility, and an understanding of the niche online journeys they take. What an endocrinologist (a specialist of metabolic conditions like diabetes) might look for, is not the same as what a loved one of someone with diabetes needs.
At Medico Digital, we take an omnichannel, personalised approach to ensure our campaigns provide the right value, to the right person, through the right channels, at the right time.
Whatever your marketing requirements might be, we can deliver tailored campaigns from start to finish that incorporate research, strategy and channel planning as well as execution, measurement and refinement.
Pharma marketing expertise you can trust
Medico Digital was created out of a passion for helping pharmaceutical brands connect with patients and HCPs through digital marketing. Over the years, we have developed tailored omnichannel campaigns for some of the major pharmaceutical brands across the globe. Whether it’s engaging patients through direct-to-consumer (D2C) campaigns, or connecting with HCPs to change prescribing behaviour, Medico Digital are on hand to help your pharma brand connect with your audience through brilliant digital marketing.
Expert-led pharma content creation
By collaborating with industry subject matter experts, our team of medical content writers can create tailored articles, whitepapers, blogs, video scripts and social ad copy for your pharma brand. Our content is purposeful, tone of voice compliant and medically accurate.
Medical, legal and regulatory reviews
We will build a bespoke content production process to comply with your brand’s medical, legal and regulatory requirements that can so often be hard to navigate on your own. This will help you accelerate the production of high quality, medically accurate content.
Retargeting campaigns
Adhering to guidelines set by Google, Facebook and the ABPI, our retargeting campaigns use data-led insights to maximise your marketing strategies and reach the right people at the right time, through the right channels.
Clinical study lead generation
If you are looking to attract patients for an upcoming clinical study, our developers can design digital qualification tools to streamline patient eligibility processes and funnel your recruitment efforts.
Omnichannel marketing campaigns
Working to your brand’s specific requirements, we create engaging omnichannel strategies that adhere to regulatory guidelines and improve the user experience of both healthcare professionals and patients.
SEO & PPC marketing
Using the latest SEO techniques and practices, our team can boost your brand’s online presence. After performing an initial audit, our specialists will share detailed insights on what you can do to improve your ranking and reach your target audience more impactfully.
Multi-platform social media
Our team curate pharma-focused posts that not only capture your unique voice but also spark engagement and inspire audiences through social media platforms like Facebook, TikTok, LinkedIn and Instagram.
Accessible to everyone, everywhere
All of the digital content we produce is designed to be as digestible and accessible as possible. Whether it’s a video, landing page or blog post, we are committed to meeting the requirements of both the Disability Discrimination Act and the W3C’s Web Accessibility Initiative guidelines.
Ready to transform your brand?
Discover just how powerful pharmaceutical marketing can be with Medico Digital.
Through our variety of digital marketing services, we can transform your brand into a trusted resource of information that reaches patients and HCPs in the right way.
Join us on our journey towards helping people live happier, healthier lives and let us connect your brand with your target audience.
Medico's digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives.
Maria Zaleska - Nevro
Senior Marketing Manager