After creating a website that engages and informs potential patients, we were tasked with developing a robust and targeted marketing strategy that enhances public awareness of the PPU, boosts reputation and translates competitive advantage into tangible private patient activity and expansion of the business.
We were tasked with helping to raise awareness of the PPU and attract patients across a range of different specialities, ensuring their new digital asset was found and seen by patients, referring GPs and specialist consultants.
The approach needed to quickly establish trust and credibility, educate about the hospital’s cutting edge procedures and world-leading consultant specialists, guiding patients to get in touch and book a consultation.
Our focus has been on agile paid search and paid social campaigns to create an always-on presence which promotes the Royal Free brand, encourages enquiries and boosts conversions with lowered costs.
I just wanted to say thank you again for what has been a fantastic two years working together. You guys have set the bar very high in terms of digital marketing agencies that’s for sure. However more importantly it has been a pleasure getting to know you all.
Results
A combination of both paid social media and paid search advertising resulted in:
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