PPC Executive
Alexandra Ramosova
I’m a PPC Executive at Medico Digital, and I’m passionate about understanding how people search for health solutions and creating campaigns that help them connect with the support they need. I thrive on exploring new trends in digital marketing and working closely with clients to develop impactful strategies.
A memorable experience
I recently joined the Exeltis campaign, and the experience has been eye-opening. Through my research, I’ve gained a deeper understanding of the prevalence and impact of morning sickness on pregnant individuals. Hearing a personal story shared from an anonymised Exeltis client was incredibly moving and highlighted the importance of raising awareness that help is available. I’m proud to contribute to a project that addresses female health issues—an area that has been historically understudied and underrepresented in medicine.
How my expertise helps make a difference
The way people search for health solutions online is constantly evolving, and I see it as my role to stay close to these changes. By analysing historical data, keeping up with PPC trends, and understanding our clients’ audiences, I help ensure campaigns connect with the right people at the right time. I approach this with curiosity and a drive to understand behaviour, knowing that even small improvements can make a big difference in healthcare communications.
Why I’m passionate about healthcare
Over the past two years, health, particularly mental health, has become a personal priority for me. My own experiences have deepened my connection to many of the solutions we work with, especially in female healthcare. While I may not always see the direct impact of my work, I’m motivated by the knowledge that we play a small but essential role in connecting people with life-changing support and information.
